Thus far in the 2014 FIFA World Cup tournament, the Brazuca ball debuted by adidas (and used by MLS since the beginning of the season) has favored offensive players as the tournament sees goals upon goals scored. Defensive minded sides soon see themselves chasing the game, and even great possession squads like Spain are suddenly giving up five goals.
In this adidas soccer commercial released before the World Cup, we see David Beckham playing with the Brazuca inside of what is supposed to be his house. Zidane, Bale, and Lucas Moura all feature as well in the fun advertisement for adidas' all in campaign.
As a major sponsor of the tournament, the phrase has shown up on ad boards around the pitch and on the official EA Sports video game. Over 15 million viewers have watched this video on Youtube with the former LA Galaxy star David Beckham tearing it up.