The fast-nationals and Spanish language overnights are in and both ESPN and Univision are trumpeting record breaking numbers from the United States loss to Belgium. I wrote about ESPN's overnight numbers earlier, but now those ratings are combined with some impressive viewership and overall numbers.
Univision released an average rating across the octofinal matches, with the US clocking in at 5.1 million total viewers. Their presentation of Mexico's octofinal saw viewership over 10 million. Both raised Univision's average, which is 4.4 million across the eight matches.
Final ratings for the US-Belgium tilt on ESPN average out to 9.8 US households, with an average of 16,491,000 viewers over the age of 2. The household rating is better than the Saturday US-Portugal match, but US-Portugal had more viewers (18,200,000). Ratings are a reflection of the percentage of televisions watching TV at a specific point.
ESPN is closing in on 100,000,000 total viewers for the whole tournament, surpassing Univision with almost 71 million. The United States and Mexico finding themselves eliminated from the tournament will likely keep the networks from the record breaking numbers they posted thus far, but on a whole the tournaments will be big wins.
During USA-Belgium, Univision was the highest rated over-the-air broadcast network in Los Angeles. Univision only outperformed ESPN in two markets with large hispanic populations, Miami and Houston. LA posted a 9.4 average rating on ESPN's broadcast, below the national average.