The LA Galaxy announced Monday they have a new sleeve sponsor, inking LA-based tech company Honey to a multiyear deal beginning with the 2021 season.
Honey is, in the words of the club, “focused on building tools to help people save time and money when shopping online.” As part of the deal, Honey will also be the Galaxy’s official online deals partner.
“We are thrilled that Honey will be represented on the LA Galaxy jersey as our official sleeve partner,” said LA Galaxy President Chris Klein in a team statement. “We represent our Los Angeles community and are proud that an LA-based company committed to bettering the consumer experience will now be a part of the storied jersey worn by our players and fans. We look forward to this exciting partnership and aligning with this one-of-a-kind online platform for years to come.”
Snuck into the announcement is the news that the Galaxy’s new secondary jersey will officially drop on Wednesday.
Honey is already in the local sports landscape, as they are a jersey sponsor for the LA Clippers, with Clippers star Kawhi Leonard behind a suite of commercials for the company.
No word if any Galaxy players will get their own Honey commercials on local TV, we’ll see.
Obviously one can argue about the concept of jersey sponsors in general, but if we accept that they are a thing that is not going away in the club game, then having a club that is attracting jersey sponsors is not a bad thing.
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