MLS creates MLS+ content and distribution group

Mike Stobe

MLS announced on June 18 that it has created MLS+, a content and distribution group, that will have partnerships with NBC Sports Network and TSN and digital partnerships with SB Nation among others.

MLS announced on Tuesday that it has created a content and distribution group called MLS+. The group will have partnerships with television and digital outlets, SB Nation included.

MLS' Chief Marketing Officer Howard Handler made the announcement at the Cynopsis Digital summit in New York.

"Soccer in North America and MLS are soaring," Handler said. "To build on this momentum and inspire the next wave of fans, MLS+ will create hundreds of hours of premium programming per year. MLS+ will also deliver new opportunities to leverage the relationship between our fans and the commercial community."

MLS+ will produce new television shows, digital series, mini-documentaries, mobile applications, lifestyle features, user-generated content, viral video stunts and more. A weekly show called MLS Insider will debut on NBC Sports Network on Friday, June 21, at 7 p.m. Eastern. MLS Insider will not be a highlight show, but instead will contain features. This Friday's show has features on Tim Cahill of the New York Red Bulls, the Sons of Ben (Philadelphia Union supporters group) and LA Galaxy midfielder Robbie Rogers. Another show, called MLS 36, will also appear on NBC Sports Network as part of MLS+ and will highlight star players in their lives off the field. The first episode is this Thursday, June 20, at 10 p.m. Eastern and will give you an in-depth look at Houston Dynamo midfielder Brad Davis.

What would you like to see come out of MLS+? Would you take part in a "viral video stunt"?

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